Men's TAG Heuer Aquaracer Automatic 43mm Watch - CAF2012.BA0815

TAG Heuer Watch
Aquaracer Model
Men's Size - 43mm
Automatic Movement
Chronograph Functions
Fine-Brushed Steel Case
Unidirectional (Steel) Rotating Bezel
Screw-in Crown
Sapphire Crystal
Blue Dial
Luminescent Hands/Markers
Index Markers
Day/Date Display
Fine-Brushed/Polished Steel Bracelet
Double-Locking Clasp
Water Resistant to 300 Meters
46-Hour Power Reserve
Model CAF2012.BA0815
Suggested Retail Price - $3,200
On Sale at GraystoneLtd.com for - $2,230

What differentiates one brand from another? Why does the TAG Heuer range currently encompass lines such as the TAG Heuer Formula 1, Monaco, Carrera, the SLR Chronograph or the Grand Carrera? Why is TAG Heuer the only watch brand to offer instruments that are accurate to 1/10th, 1/100th and 1/1000th of a second for wristwatches, and to 1/10,000th of a second for timekeeping? The answer is simple: it is all a matter of DNA, just like human beings. The unique combination that makes each person different from another and implies that right from birth we are endowed with certain characteristics inherited from our parents and from their combined DNA.

The same is true of brands. TAG Heuer carries within it the visionary genes of its founders Edouard Heuer and his sons Jules-Edouard and Charles-Auguste: entrepreneurship, innovation, an obsession with ultimate precision, and a deep love of prestigious sports. From the oscillating pinion to the Mikrograph, the world’s first mechanical stopwatch accurate to 1/100th of a second, the foundations on which TAG Heuer has built its strength today were in place very early on. Ever since then - and without a doubt this is one of the brand’s great assets - men such as Charles-Edouard, Hubert and Jack Heuer, and more recently the contemporary management teams, have had the wisdom to build the brand’s strength around these central characteristics, to keep the focus of their efforts, on both product development and communication, within the framework established by our founding fathers. Our DNA is unique; it was created in the late 19th century and continues to drive a substantial proportion of our development in the early 21st century: The Calibre 360 launched in 2006 perpetuates the obsession with precision that resulted in the Mikrograph in 1916; while the TAG Heuer Formula 1 embodies the ultimate blend of prestige and performance, sport and glamour as the Olympic Games and greyhound races did in the 1920s.